Like eBay, Etsy is a unique marketplace for handmade items, vintage goods, and craft supplies. Etsy.com is a unique online market with a community of makers, small-business owners, and shoppers who all share a passion for uncommon and rare goods.
Selling on Etsy can be fun and profiting but first, you need to understand all there is to know including the seller policies and fees for selling. This helps you to make sure that selling on Etsy is right for you and your business. This article is a guideline for beginners who want to sell on Etsy.com.
How to sell on Etsy
Open your shop
To sell on Etsy, you need a shop. To create your shop, you have to sign in or create an Etsy account. Your account will be used to run your shop and to buy from other makers on Etsy. After creating your account, add your profile picture and bio to let other people in the Etsy community know who you are.
Steps to open your shop:
- Click Sell on Etsy at the top right of Etsy.com.
- Click Open your Etsy shop.
- Select your shop language, country, and currency, then click Save and continue.
- Choose your shop name, then click Save and continue.
- You need to complete the first step of opening your shop on a desktop web browser. Once your shop is open, you can manage your shop on the Sell on Etsy app.
2. Setup your shop
Once you’ve signed up, complete your shop setup and prepare to start selling items. Like any online business, you should think through key factors in your selling workflow. Consider things like production time, policies, and your plan for shipping. Design your shop banner and logo: Upload clear photos that represent the style of your brand and make a strong first impression on shoppers.
Share a brief welcome message with shoppers. It is also important to upload videos or photos and share the story behind your products, how your business came to be, and what your vision is for your brand. Craft a great About section. Introduce any other members of your team or people you collaborate with.
Outline all your policies for shipping, returns, exchanges, payments, custom items, or any other guidelines that are important for shoppers to know before they make a purchase.
As you finish your shop setup, consider purchasing USPS Shipping Labels on Etsy. You can save up to 30% than the USPS retail rates you would pay at the post office or elsewhere online.
3. Add listings to your shop
On completion of your shop setup, you are ready to start adding products to your Etsy shop. Adding a product to your Etsy shop is called a listing.
4. Marketing, branding, and promotion
A good marketing strategy is a key to the success of your Etsy shop. Marketing will help new customers find your products, lets your existing customers up to date with the latest with your shop and can lead to an overall rise in sales. Ensure you’re optimizing your shop for Etsy search. Make sure to add your location so that your shop can be found in local searches. Link your shop to your social media accounts so you can easily craft posts about your business. Consider marketing your shop through paid advertising. Consider offering discounts. Find a local craft fair or market where you can sell your goods. Join the Etsy community and teams where you can network with sellers and shoppers.
5. Manage your shop
Managing your shop helps improve your business as it develops and grows. Make sure you follow customer service best practices so you’re qualified for Etsy’s Seller Protection Policy. Learn what to do when you make your first sale. Read about Etsy’s Review system. Manage your shop on the go using the Sell on Etsy app. Take a break from your shop when needed.